Only Plarium knows just how much has been spent, but given the frequency of the spots and the size of the channels on which they appear, one suspects it's more than a pretty penny. Plarium did at one point try to convince people that they weren't sponsoring YouTubers, although this was quickly walked back following a little public scrutiny. Anybody who watches a lot of YouTube will know this only too well.
Few though seem to be spending as big as Plarium, the publisher behind Raid: Shadow Legends. Given the eye-watering amounts generated by mobile games in recent years, it's perhaps no surprise that publishers are willing to spend big in order to attract new players. RELATED: 10 Nintendo Franchises That Would Actually Make Great Mobile Games
The game has fairly impressive user scores on both the App Store and the Google Play store, but to many, it is better known for its aggressive marketing tactics. For those who are unaware, Raid: Shadow Legends is a freemium mobile game that's reportedly been downloaded more than 250 million times over the last two years.
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